Emilio Pucci

Spring/Summer 2016 was the debut of Massimo Giorgetti who is taking over the helm as Creative Director at Emilio Pucci. His affinity for modern wearable clothing, shoes, bags and accessories, shines through in 'The Pilot Episode' and 'Episode I' of the new collection. The New Pucci has a playful charm and wearability that strikes a chord of the original Pucci ethos including a penchant for pushing the envelope.

"I don't like the word luxury — but I love the word 'well-done'. Artisanal." said Giorgetti and it shows with the attention to detail and high-quality leather and fabrics used. The shoes collection, with low heels, logo detail and a dash of shine are adorned across the fronts and heels of sandals and loafers with respect to the past as the soul of transformation to the new tribe.

With his hand on the pulse of the Pucci brand, Giorgetti has found a synergy between the label's heritage on the ski slopes where it all began and street ready activewear. Everything adds a perfect colorful lift to your ensemble. From revisited classic style sunglasses with a contemporary twist to foulards, the hues of Emilio are entwined with a burst of energy and an unmistakable Italian flair.